Category Archives: Blog

The Unharnessed Revenue in Online Streaming If you haven't downloaded and read our report "The Unharnessed Revenue in Online Streaming 2013" you should check it out now (available for download in your Radio Control Panel). The 11-page guide summarizes the growth of online ad spending and how you should be utilizing your Cirrus™ player's ad space to…

Introduce Your Player Apps... Introduce your player apps immediately by enabling the menu auto-open feature. Enabling this will automatically open the player menu as soon as the player loads, after any pre-rolls have finished playing. The menu stays open for 60 seconds then closes on its own, unless the listener has closed it before the…

In order to counteract the much bandied statement that "radio is dying," John Anderson of DIYMedia.net took the time to analyze 21 years worth of FCC data in order to provide a portrait of the current state of licensed radio broadcasting in the United States.   According to Anderson's analysis, radio is still on the…

If you don't have iOS and Android streaming apps yet for your station you should check out our tutorial for getting started. Our tutorial breaks down the steps required in getting your apps developed for free by Securenet Systems; specs for creating the proper images required, Apple developer registration instructions, and where to submit all…

We have just added a new feature to the Cirrus™ Player - menu auto-open. Enabling this will automatically open the player menu as soon as the player loads, after any pre-rolls have finished playing. The menu stays open for 60 seconds then closes on its own, unless the listener has closed it before the 60…

Have you downloaded your copy yet? Are you taking advantage of the social media tools available to you on your Cirrus™ Player? You can embed your Facebook, Twitter, and YouTube feeds right on your player that are updated automatically. Listeners can also share your player and songs on their social pages... plus much more. We…

We have just added on-demand playback on the v5 mobile apps for iOS and Android.  Any on-demand files that you upload for your Cirrus™ desktop player can now be played on your mobile apps (audio on-demand files only). All on-demand files are uploaded via your Radio Control Panel, under the green DESKTOP PLAYER button. On-demand…

Just in case you missed them, here is a recap of some of the newer features we have added to the Cirrus™ Player in the last couple of months. We are always adding features, so stay tuned because there are more on the way! Also, if you have comments or suggestions on any features or…

Did you know that you can add coupons and deals right on your Cirrus™ Player? We created a tutorial to help you setup coupons along with some ideas to get you started (that you can download in your Radio Control Panel). Everyone loves coupons, so why not offer them exclusively to your listeners? You can…

Did you know that you can earn even more revenue by the ads running on your mobile streaming apps? Our Ad Delivery Network is not just limited to the desktop player; our iOS and Android apps are also part of the mix. You should be promoting your mobile apps just like you are promoting your…

Entertainment News Player App NEW THIS WEEK --- You can now display entertainment news feeds right on your Cirrus™ Player. You can choose which news feed you want to display: E! News, Ask E!, The Soup, Fashion Police, Red Carpet, The Trend, celebrity photos, and of course, TMZ.  The feed constantly refreshes, so you're never…

Offer Deals & Coupons on Your Player You now have the ability to offer coupons and deals right on your Cirrus™ Player. Turning this on allows you to provide loyalty to your listeners by sharing coupons and special deals that may only be available via your player. This feature is especially useful if you have…

NEW Feature - Add Your Own Twitter Hashtags You requested it, and now it's here! You are now able to log into your Radio Control Panel and add your own hashtags to the automatic Twitter update for song tweets, so your followers can be kept up to date with your playlist. Our system automatically adds…

Now you can stream live professional-quality video from your Ustream Channel right on your desktop player, as long as you're on our latest Cirrus™ Player. All you have to do is setup a Ustream account, if you don't already have one, then go to your Radio Control Panel to add your Ustream Channel ID. It's…

Introducing... The New v5 iOS App Our newest iOS app has just been released! This version has way more features, a user-friendly interface, and a sleeker layout. We've made our v5 iOS app similar to the v5 Android app to provide your listeners with continuity and consistency across all platforms. This version is optimized for…

2013 NAB Show in Las Vegas The annual NAB trade show, produced by the National Association of Broadcasters, was held in Las Vegas this past weekend. The NAB show is the largest, and most talked about B2B event for media and entertainment professionals. They all come together at the NAB Show for creative inspiration and next-generation…

The Infinite Dial 2013: Navigating Digital Platforms  Arbitron/Edison just released their yearly report called "The Infinite Dial 2013" on Tuesday. The study provides estimates of emerging digital platforms and their impact on the media landscape based on self-reported consumer behaviors and attitudes. Online radio continues its growth trajectory reaching new highs for weekly usage and…

Streaming Revenues Now Surpass $1 Billion In the US According to revenue statistics shared with Digital Music News by label trade group RIAA, it includes everything from Spotify to Pandora to YouTube to Sirius XM Radio. Anything that falls under 'access' instead of 'ownership,' ad-supported or subscription. "Collectively, [access services] went from just 3 percent…

New Traffic Player App Available on Cirrus™ We have just added a new Player App to the Cirrus™ Player, a traffic map. Now your listeners are able to see current traffic updates via your player anytime they want. All traffic is updated instantly and displayed in real-time. It defaults to the listener's location to show…