Monthly Archives: June 2011

Local Mobile Ad Spending will Rule

Mobile ad spending is growing. . . and it has local advertising to thank. Over the next few years, we will see a large increase in mobile ad spending, with numbers close to $4 billion by 2015 – from just $790 million in 2010, according to the latest projections by BIA/Kelsey. But a key driver…
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The Growth of Online Streaming Versus Cost

There has been a lot of talk in the radio industry about how the growth of mobile device streaming is going to be stifled by over-demand and the lack of internet provisioning. The fact is, all of the major bandwidth companies are gearing up for this huge explosion in user demand by constantly building out…
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Without change, there’s no progress

In reading a recent story about an old-school radio station operator and his statements that “online streaming is simply a fad that is going to die out”, I couldn’t help but think about the old buggy whip analogy from the movie OPM, with Danny Devito. As a matter of fact, by the year 1890, there…
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Mediums to Promote your Online Streaming

The great thing about streaming your broadcast online is, anyone, anywhere can listen. With the tremendous number of listener sites, Pandora, competing stations, etc., you can’t expect your listeners to always remember they can listen to your broadcast online or on-the-go, so you have to constantly remind them. It’s just like anything else; you have…
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The Latest Online Growth Statistics

Some recent online growth statistics make it hard to refute that as a broadcaster, you shouldn’t be taking your online streaming seriously. It’s just not streaming anymore . . . it’s mission-critical. Listeners have come to rely on their ability to access quality, uninterrupted radio streams from anywhere in the world, via their desktop or…
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