The Unharnessed Revenue in Online Streaming
If you haven't downloaded and read our report "The Unharnessed Revenue in Online Streaming 2013" you should check it out now (available for download in your Radio Control Panel). The 11-page guide summarizes the growth of online ad spending and how you should be utilizing your Cirrus™ player's ad space to maximize revenue potential. It also lays out all of the ad properties available on your player, with screenshots and examples, which you can use to show sponsors and advertisers that may be interested in advertising on your player.
If you aren't making good use of your player's ad space, you're leaving money on the table. Read through our guide and see all of the available possibilities.
Download "The Unharnessed Revenue in Online Streaming" by going to your Radio Control Panel under the "Tips & tutorials" section on the main page. There are also other helpful documents and tutorials available in your control panel that pertain to your player and your streaming.
UK Mobile Spend Grows Fastest
Did you know your mobile streaming apps can reach International users? You can benefit from the growth of mobile ad spending in other countries, like the UK, for example.
UK mobile ad spending will be just shy of £1 billion (close to $1.59 billion) in 2013. Between now and 2017, mobile advertising will drive overall ad expenditure in the UK, growing from 16.5% of digital ad spending and 7.2% of total media spending in 2013 to 44.4% and 22.9% in 2017, respectively, according to a new eMarketer report, "UK Digital Ad Spending: Driven by Mobile, Digital Will Soon Be Half of Ad Sector."
eMarketer forecasts that total UK mobile ad spending will increase to nearly £3.71 billion (more than $5.88 billion) in 2017-a gain of almost 271.1% from 2013. Investment in mobile advertising has already risen almost fivefold between 2011 and 2013 and is expected to grow nearly eighteenfold between 2011 and 2017.