Monthly Archives: March 2012

Radio Streaming Myths Debunked

Myth: “Online streaming is not a critical need for my station.” Fact: Online streaming should be a mission-critical part of any radio station’s arsenal of marketing tools. Listeners have come to expect their favorite station to be streaming online on their desktop, and their mobile phones. If you are not streaming, your competition is already…
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Get In with TuneIn

With TuneIn, people can listen to live local and global stations from anywhere, even if they are on the other side of the world. TuneIn is a radio stream aggregator that pulls in over 50,000 stations from all over the world, and is one of the biggest providers of radio streams to internet devices, desktops,…
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Do You Know The Latest Online Ad Growth Statistics?

Now You Knew This All Along, Right? According to BIA/Kelsey, local radio stations saw a 15.1 percent increase to $439 million for total industry online revenues for 2011. With the 1st qtr of '12 coming to a close, they expect similar growth to continue for the rest of the year with a compounded annual growth…
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What Are You Doing for Your Station?

The Latest Growth Area In Online Streaming? Advertising! If you haven't been living in a cave or under a rock, then you are probably aware of the latest buzz about online music, radio streaming, listener sites, etc. Sites like Pandora, Spotify and Rhapsody have become popular names for the pure-play subscription model. Terrestrial stations and…
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