Monthly Archives: November 2009

Tips on How to Price Your Online Replacement Ads and Banners

The prices that you can charge for online, Internet-only replacement ads and banners for your players is going to vary widely, depending on the reach and scope of your market coverage and terrestrial spot pricing. This overview is intended to provide you some pricing examples and ideas and insights that you can use in your…
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Dramatic Ad Revenue Shift To Benefit Net Radio, Hurt Terrestrial

A report from eMarketer predicts Internet radio stands to benefit as ad dollars migrate away from the suffering terrestrial radio industry to digital platforms. Meanwhile, ad revenue for Internet radio is growing and will continue to do so (though the study notes that “those gains are minuscule compared with the billions lost by terrestrial broadcasters”).…
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