Monthly Archives: July 2011

Well, the first thing you have to do, is be streaming right? That’s like the first step to winning the lotto….you have to be in it to win it! So now you are streaming and your broadcast is spinning out over the web and listeners can hear you online. But, are you streaming in AAC+?…

Did you know that by 2015, 70% of all mobile ads will be locally geo-targeted? This is just how radio operates today; by targeting the local market. The days of ‘play-based’ tracking are over as the entire online streaming world moves to ‘impression-based’ advertising with the ability to target specific listeners in specific DMAs. Did…

Over the last couple of years of streaming, there has been a noticeable shift in terrestrial listeners to alternative modes of listening; namely, desktops and mobile devices. The facts show that most of what terrestrial broadcasters have feared is not happening; that they were losing market share to internet streamers. In fact, it is just…

Do you ever notice the overhead music playing in grocery stores, department stores, and doctor offices? The music playing probably isn’t your favorite genre, but it keeps you entertained as your browse through aisles or wait in a waiting room for your appointment. Sitting in silence is no fun, which is why stores and offices…