Yearly Archives: 2013

Did you know...  Our Cirrus™ Player comes fully-loaded with features that you can turn on or off anytime in your Radio Control Panel. Which feature is your favorite? Here are four of our widely used features. Are you using any of these? Top Menu Buttons and Content You can create up to 5 buttons that run…

With the end of the year just around the corner, advertisers are blasting the advertising world with end of the year and holiday specials. "The Unharnessed Revenue in Online Streaming" is our 11-page guide that summarizes the growth of online ad spending and how you should be utilizing your Cirrus™ player's ad space to maximize revenue potential.…

Just a reminder to make sure you're upgraded to the Cirrus™ Player   If you still haven't upgraded to the Cirrus™ Player, you're missing out on great features and more ad revenue potential. The player is designed to keep your listeners on your player for longer and is optimized for better ad visibility. Its ability to be…

Music Discovery Still Dominated By Traditional Radio  Even though technology is rapidly changing the way consumers listen to radio, traditional tune-in remains strong and vibrant. Tech advances like satellite stations and online streaming services have certainly gained the spotlight in recent years, but traditional radio continues to attract the biggest audience. According to Nielsen's most…

The Unharnessed Revenue in Online Streaming If you haven't downloaded and read our report "The Unharnessed Revenue in Online Streaming 2013" you should check it out now (available for download in your Radio Control Panel). The 11-page guide summarizes the growth of online ad spending and how you should be utilizing your Cirrus™ player's ad space to…

Introduce Your Player Apps... Introduce your player apps immediately by enabling the menu auto-open feature. Enabling this will automatically open the player menu as soon as the player loads, after any pre-rolls have finished playing. The menu stays open for 60 seconds then closes on its own, unless the listener has closed it before the…

In order to counteract the much bandied statement that "radio is dying," John Anderson of DIYMedia.net took the time to analyze 21 years worth of FCC data in order to provide a portrait of the current state of licensed radio broadcasting in the United States.   According to Anderson's analysis, radio is still on the…

If you don't have iOS and Android streaming apps yet for your station you should check out our tutorial for getting started. Our tutorial breaks down the steps required in getting your apps developed for free by Securenet Systems; specs for creating the proper images required, Apple developer registration instructions, and where to submit all…

We have just added a new feature to the Cirrus™ Player - menu auto-open. Enabling this will automatically open the player menu as soon as the player loads, after any pre-rolls have finished playing. The menu stays open for 60 seconds then closes on its own, unless the listener has closed it before the 60…

Have you downloaded your copy yet? Are you taking advantage of the social media tools available to you on your Cirrus™ Player? You can embed your Facebook, Twitter, and YouTube feeds right on your player that are updated automatically. Listeners can also share your player and songs on their social pages... plus much more. We…

We have just added on-demand playback on the v5 mobile apps for iOS and Android.  Any on-demand files that you upload for your Cirrus™ desktop player can now be played on your mobile apps (audio on-demand files only). All on-demand files are uploaded via your Radio Control Panel, under the green DESKTOP PLAYER button. On-demand…

Just in case you missed them, here is a recap of some of the newer features we have added to the Cirrus™ Player in the last couple of months. We are always adding features, so stay tuned because there are more on the way! Also, if you have comments or suggestions on any features or…

Did you know that you can add coupons and deals right on your Cirrus™ Player? We created a tutorial to help you setup coupons along with some ideas to get you started (that you can download in your Radio Control Panel). Everyone loves coupons, so why not offer them exclusively to your listeners? You can…

Did you know that you can earn even more revenue by the ads running on your mobile streaming apps? Our Ad Delivery Network is not just limited to the desktop player; our iOS and Android apps are also part of the mix. You should be promoting your mobile apps just like you are promoting your…

Entertainment News Player App NEW THIS WEEK --- You can now display entertainment news feeds right on your Cirrus™ Player. You can choose which news feed you want to display: E! News, Ask E!, The Soup, Fashion Police, Red Carpet, The Trend, celebrity photos, and of course, TMZ.  The feed constantly refreshes, so you're never…

Offer Deals & Coupons on Your Player You now have the ability to offer coupons and deals right on your Cirrus™ Player. Turning this on allows you to provide loyalty to your listeners by sharing coupons and special deals that may only be available via your player. This feature is especially useful if you have…

NEW Feature - Add Your Own Twitter Hashtags You requested it, and now it's here! You are now able to log into your Radio Control Panel and add your own hashtags to the automatic Twitter update for song tweets, so your followers can be kept up to date with your playlist. Our system automatically adds…