Yearly Archives: 2011

Did you know that by 2015, 70% of all mobile ads will be locally geo-targeted? This is just how radio operates today; by targeting the local market. The days of ‘play-based’ tracking are over as the entire online streaming world moves to ‘impression-based’ advertising with the ability to target specific listeners in specific DMAs. Did…

Over the last couple of years of streaming, there has been a noticeable shift in terrestrial listeners to alternative modes of listening; namely, desktops and mobile devices. The facts show that most of what terrestrial broadcasters have feared is not happening; that they were losing market share to internet streamers. In fact, it is just…

Do you ever notice the overhead music playing in grocery stores, department stores, and doctor offices? The music playing probably isn’t your favorite genre, but it keeps you entertained as your browse through aisles or wait in a waiting room for your appointment. Sitting in silence is no fun, which is why stores and offices…

Mobile ad spending is growing. . . and it has local advertising to thank. Over the next few years, we will see a large increase in mobile ad spending, with numbers close to $4 billion by 2015 – from just $790 million in 2010, according to the latest projections by BIA/Kelsey. But a key driver…

There has been a lot of talk in the radio industry about how the growth of mobile device streaming is going to be stifled by over-demand and the lack of internet provisioning. The fact is, all of the major bandwidth companies are gearing up for this huge explosion in user demand by constantly building out…

In reading a recent story about an old-school radio station operator and his statements that “online streaming is simply a fad that is going to die out”, I couldn’t help but think about the old buggy whip analogy from the movie OPM, with Danny Devito. As a matter of fact, by the year 1890, there…

The great thing about streaming your broadcast online is, anyone, anywhere can listen. With the tremendous number of listener sites, Pandora, competing stations, etc., you can’t expect your listeners to always remember they can listen to your broadcast online or on-the-go, so you have to constantly remind them. It’s just like anything else; you have…

Some recent online growth statistics make it hard to refute that as a broadcaster, you shouldn’t be taking your online streaming seriously. It’s just not streaming anymore . . . it’s mission-critical. Listeners have come to rely on their ability to access quality, uninterrupted radio streams from anywhere in the world, via their desktop or…

The latest studies and research show that stations that use blogging and social media to supplement their online presence, gain more in listener loyalty than stations that do not. The use of social media sites like Facebook, LinkedIn and Twitter can be very creatively used by any radio station today to not only instill listener…

As more and more stations and broadcasters are beginning to realize, online listeners and visitors are not only used to seeing ads, but are in full acceptance of ads. According to Forbes Magazine, Amazon recently conducted their own survey of Kindle customers and came up with some not-so-surprising facts. Facts that are, indeed, of great…

Why pay a monthly fee for music when you can listen to thousands of internet radio stations for free? There are lots of Wi-Fi desktop radios that you can place virtually anywhere and listen to internet radio stations from all around the world, any genre you want at any time of the day. If you…

Written by Kerry Brewer of Securenet Systems, featured on RadioInk. Look around and you’ll see smartphones galore, but people aren’t just using them to surf the internet, check email, or update their Facebook status. Although in previous articles I have written about the growth of in-car streaming, there are still the proverbial pros and cons.…

The latest indications are that online ad revenue is outpacing expectations, according to Kurt Hanson, the editor of the Radio And Internet Newsletter (RAIN). He quotes the latest Arbitron Infinite Dial 2011, where the growth of online listeners is doubling every 5 years since 2001, which I also mentioned last week. Another thing that Kurt…

If you haven’t seen the latest Arbitron / Edison Research Report called the Infinite Dial 2011, then you want to download a copy from Arbitron’s website. It is easy to see with all the eye-candy charts exactly what is happening to the growth of online radio and online advertising. An estimated 89 million Americans listened…

One of the major keys to leveraging your online streaming presence is to create listener-interactive features. You want to cause your listeners to behave in a manner that makes it engaging to listen to your stream, out of the hundreds of thousands of streams and sites out there. So what are the ways in which…

Written by Kerry Brewer of Securenet Systems, featured on RadioInk. If you are not already embracing social media, it’s definitely time to take a hard look at the benefits of using it to promote your station or broadcast. Why? Because everyone else is doing it and it’s proven to increase listener loyalty and expand market…

Written by Kerry Brewer of Securenet Systems, featured on RadioInk. If you haven’t been living in a cave or under a rock, then you are probably aware of the latest buzz about online music, radio streaming, listener sites, etc. Sites like Pandora, Spotify and Rhapsody have become popular names for the pure-play subscription model. Terrestrial…

With all the free streaming radio these days, you have to wonder why anyone would want to pay for streaming online radio content. The latest cars have more than overkill. On the 2011 BMW you have AM/FM Radio, HD radio, satellite radio, CD/MP3 player, USB port, iPhone jack and an auxiliary plug. That’s . .…

Online digital sales to reach the $20 billion mark by 2015 See http://bit.ly/gHpW3u for the full story MOG, the digital music service targets TV and auto manufacturers See http://nyti.ms/f1zPiZ for the full story VW adds iPad integration to the Bulli See http://engt.co/hWnBIs for the full story Coleman Insights Media Research shows online country listening growing…