A study by Media Consulting Firm L.E.K. advises advertisers to consider Internet radio as part of its new media strategy. The study, which interviewed 2,000 US households, found that “Among active radio listeners, 32% use Internet radio services on a weekly basis, logging an average of 5.8 hrs per week per user.” That is 49.7…
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RadioTime and the First Free In-Car Web Radio
Earlier this month, RadioTime, a developer of technology for finding and listening to radio online, announced that the Mini cars by BMW will have an integrated RadioTime web service (via MINI Connected) that will allow drivers to tune to Internet radio via the car’s dashboard and steering wheel controls. BMW will be the first car…
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Radio ‘Greener’ in 2010 Thanks to Radio WorkFlow
Many radio organizations are committed to increasing productivity and doing away with the painful paper system has been a part of radio organizations for decades. Radio WorkFlow’s software links your sales, creative, traffic and production departments with a paperless software system designed exclusively for the radio industry. It even gives radio stations the ability to…
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Premier Radio App for iPhone by Spark Radio
Spark Radio recently launched the only premier radio app for iPhone to feature graphics and social media tools while listening to music. This new iPhone app allows listeners to enjoy more than 10,000 terrestrial and internet-only radio stations worldwide. Spark Radio projects that by April 2010 there will be more than 30,000 stations streaming. Listeners…
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