For perhaps the first time anywhere - and almost certainly the first time for a major market commercial radio station - more in-market, key-demo listeners listened to a radio station via its online stream than to its over-the-air broadcast. According to Arbitron PPM results, in the third week of February, CBS-owned WWFS-FM’s (“Fresh 102.7”) online…
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Radio Strong in Rough Economy
Radio continues to attract large group of listeners.By Allan J. VestalAlthough the effects of the economic downturn have left their mark on the radio industry, several veterans of the mid-Missouri airwaves said they are enduring the recession. Nearly three-fourths of Americans older than age 12 listen to the radio each week, according to a 2008…
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BIA and The Kelsey Group Forecast U.S. Local Ad Market to Contract Through 2013, Despite Gains in Digital Segments
U.S. Local Media Annual Forecast indicates current economic conditions may accelerate the shift from traditional to digital platforms. CHANTILLY, Va., Feb. 26 /PRNewswire/ -- Current and foreseeable economic conditions will reduce overall local advertising spending through 2013, according to the U.S. Local Media Annual Forecast (2008-2013) by BIA Advisory Services, LLC (http://www.bia.com/) and its Kelsey…
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