For perhaps the first time anywhere - and almost certainly the first time for a major market commercial radio station - more in-market, key-demo listeners listened to a radio station via its online stream than to its over-the-air broadcast.
According to Arbitron PPM results, in the third week of February, CBS-owned WWFS-FM’s (“Fresh 102.7”) online stream beat its broadcast in both adults 18-34 (3.2 vs. 3.0) and women 18-34 (in which it was also ahead of format competitor WLTW). Tom Taylor, in “Taylor on Radio-Info,” notes, “Putting together the 3.0 and the 3.2 would make WWFS something like #4 with 18-34 men and women.”
Read more in today's issue of RAIN: Radio And Internet Newsletter at http://www.kurthanson.com.
