According to the latest reports, online revenue nearly quadrupled last year, growing from $67 million to $247 million. It doesn’t stop there - on average, online revenue is expected to increase an average of $132 million through 2013.
Most experts agree that the increasing popularity of online radio - driven by expanding wifi and mobile devices that can stream stations – is just what radio needs. As the popularity of online radio increases, more and more advertisers are coming around to it, spelling great revenue growth for stations.
Broadcasters that stream online are poised to take advantage of the continual growth in online radio dollars over the next several years!