Online Ad Spending Is Closing In On TV

U.S. smartphone penetration has reached over 50%: Nielsen reported that two-thirds of handsets sold in Q2 2012 were smartphones and that the market is now 55% penetrated. 78% of the primary smartphone market, U.S. adults between 18-54, already have smartphones.

China is set to become the world's second-largest advertising market in 2013, and the second-largest digital advertising market the following year, behind the US. As a result, Asia-Pacific is expected to surpass North America in total ad spending in 2014, thanks to extraordinary growth rates in internet and mobile internet usage, as well as rapid growth in digital advertising spending.

Online ad spending for the world's largest media companies is closing in on TV ad spending according to this chart from BI Intelligence on the State of the Internet.

TuneIn: Make Sure Your Station is Indexed

Make sure you have an active station profile page on for your stream. TuneIn aggregates online radio streams and lists them on their site for users all over the world to access. You may gain listeners in other countries just by having your station listed. It's simple and best of all, free.

All you need to do is head on over to and search for your station or call letters to see if you're already indexed. If you are, you can update your station details and stream URL by clicking "suggest an update" on the right-hand side. Your stream URL can be retrieved from your Securenet control panel, under "Player Settings."

If you aren't indexed, just go here and fill out the form.


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