Mobile devices, including tablets and smartphones, are increasingly being used as portable music players, according to the new "Audio Consumption Study" from global information company The NPD Group. Forty percent of tablet owners report they use it to listen to music, while 56% of smartphone users say they use it for music listening. Among those using the smartphone for music listening, 39% said they listen to music at least once a day and half (54%) report they are using the device more for music compared with a year ago (AllAccess.com).
"With both local music storage and the ability to connect to any number of online music services, tablets and smartphones are actually contributing to a net increase in their owner's use of internet radio and personal music collections," said Dir./Industry Analysis of The NPD Group, Ben Arnold. "As a result, we are seeing sales growth in products that complement playback on mobile devices, particularly those that feature wireless local streaming."
With that being said... are you promoting your streaming apps to your listeners? Have you upgraded to the latest apps? You should be actively promoting your free streaming apps to your audience. How will they know you have an app if you don't tell them...? If you haven't had apps made for your stations, you can submit the information for your apps here. It only takes a few minutes and our apps are free. The only thing that you must pay for is an Apple Developer account so we can submit the iOS app for you... the Android app has no developer account requirement.
We have a brand new iOS app releasing very soon that will have the same features as our new Android App v5. Stay tuned for that! If you have any questions regarding our streaming apps, please open a support ticket here.