Internet radio continues to attract more unique listeners.
In 2007, Bridge Ratings conducted a study on which primary daily “devices” were most commonly used: Terrestrial Radio, Internet Radio, HD Radio, Satellite Radio, Cell Phone, MP3 Player.
Comparing it to 2009, terrestrial radio dropped 9% while internet radio increased 6%.
More people are listening to radio via the internet than terrestrial. If you take a look at cell phone usage, you can see that cell phone usage increased 6% in 2 years. This increase in cell phone usage correlates with an increase in online radio streaming.
There are several free radio apps available for download to iPhones, Blackberries, and other smartphones. This allows for internet radio streaming via cell phones.