According to AccuStream Research, online and mobile music listening are forecast to rise 15% this year to 8.3 billion hours, compared to only a 9% increase in 2009.
Total listening hours are forecast to expand 22% in 2011.
AccuStream’s report, Online and Mobile Music Spins and Media Spend: 2010 – 2012 provides comprehensive music listening and media spend analyses by avail type (audio, video, rich media, sponsorships and text) and platform (PC and mobile). Extensive Q & A’s are included.
Ad supported listening hours are forecast to improve 20% this year but as inventory sellout rates continue to increase, royalty rates are reset and mobile platforms achieve greater scale.
Audio and video ad sales made up approximately 50% of total media spend made against Internet radio, generating market value of $168 – $190 million in ’09 including all paid placement, from banners to rich media executions.
Sellout is forecast to reach 55% and generate $135 million in 2010 (audio and video media buys alone), a 41.6% growth spike; the market grew by 13.9% in 2009.
The current year’s estimates acknowledge much greater emphasis being made by terrestrial broadcasters with online extensions to implement a highly localized sales strategy.
In addition, more sophisticated geo-targeting solutions, better national sales execution and bundled solutions provided by third party representation firms like TargetSpot and Triton Media — -plus the emerging mobile platform — point toward a solid growth year. Mobile music media spend is forecast at $6.7 million in 2010.