Monthly Archives: March 2011

Value of Social Media and Radio Stations

Written by Kerry Brewer of Securenet Systems, featured on RadioInk. If you are not already embracing social media, it’s definitely time to take a hard look at the benefits of using it to promote your station or broadcast. Why? Because everyone else is doing it and it’s proven to increase listener loyalty and expand market…
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The Newest Revenue Growth Area for Radio

Written by Kerry Brewer of Securenet Systems, featured on RadioInk. If you haven’t been living in a cave or under a rock, then you are probably aware of the latest buzz about online music, radio streaming, listener sites, etc. Sites like Pandora, Spotify and Rhapsody have become popular names for the pure-play subscription model. Terrestrial…
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Pay to listen to music? No way!

With all the free streaming radio these days, you have to wonder why anyone would want to pay for streaming online radio content. The latest cars have more than overkill. On the 2011 BMW you have AM/FM Radio, HD radio, satellite radio, CD/MP3 player, USB port, iPhone jack and an auxiliary plug. That’s . .…
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Headlines and Highlights of the Week in Online Radio Streaming

Online digital sales to reach the $20 billion mark by 2015 See http://bit.ly/gHpW3u for the full story MOG, the digital music service targets TV and auto manufacturers See http://nyti.ms/f1zPiZ for the full story VW adds iPad integration to the Bulli See http://engt.co/hWnBIs for the full story Coleman Insights Media Research shows online country listening growing…
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Mobile advertising is set to ‘explode’ as Android pulls ahead

It looks like the Google Android platform is pulling ahead of the competition. A news flash from Cisco states that mobile data traffic is expected to increase by over 20-fold in the next 5 years. If this is indeed true, then many business and marketers will be jumping on the bandwagon. The latest Nielsen study…
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