Global Internet Traffic Expected to Quadruple by 2015
By that time, nearly 3 billion people will be using the Internet - more than 40% of the world's projected population. On average, there will be more than two Internet connections for each person on Earth, driven by the proliferation of web-enabled mobile devices.
Elections, Olympics, Digital Spending Boost Media Ad Gains
eMarketer expects total media ad spending in the US to rise 4.9% this year, boosted largely by Olympic- and election-related spending, but also by the continued robust growth of the digital advertising market.
US spot radio revenues edged up 1% year-over-year to reach $3.76 billion in Q2, per a September 2012 report from the Radio Advertising Bureau (RAB).
AM/FM radio delivers the largest reach of any medium before the peak shopping hour of 1PM - 2PM, find Arbitron and MBI Touchpoints in a September 2012 report.
eMarketer estimates that marketers will spend $37.31 billion on digital advertising in 2012. Digital ad spending will rise 16.6% this year, and will experience double-digit growth through 2014.
For a Great Cause!
We heard about it this morning and quickly wanted to help. We sent Wyatt's family a nice donation. Will you, too? Click here to go to the donation page. Help Wyatt... a 5-year-old boy with a rare disease is struggling to get by after the specialized vest that keeps him alive was stolen... a vest that costs $700. Read his story here.
