Last week we posted some interesting facts and figures from The Infinite Dial 2009 report, but after reviewing Arbitron's whole study, here are some more statistics.
-
An Estimated 69 Million Americans Listened to Online Radio in the Last Month
-
Weekly Online Radio Audience Up by Nearly One-Third in Last Year
-
Online Radio Reaches One in Five 25- to 54-Year-Olds per Week
-
Online Radio Attracts an Upscale, Well-Educated and Employed Audience
-
“Variety” and “Control” Are Top Reasons for Listening to Online Radio
-
Online Radio Is the Soundtrack for Research and Shopping on the Internet
-
Nearly One in Three Interested in Listening to Online Radio In-Car
-
Approximately 69 Million People have Watched Internet Video in Last Week
-
Nearly Two-Thirds of Monthly Online Radio Listeners Watched Online Video In Past Month
-
Online Radio Listeners More Likely to Have Purchased Digital Audio Online
-
One in Five Americans Have Ever Listened to an Audio Podcast
-
An Estimated 27 Million Americans Have Listened to a Podcast in the Last Month
