A study by Media Consulting Firm L.E.K. advises advertisers to consider Internet radio as part of its new media strategy.
The study, which interviewed 2,000 US households, found that “Among active radio listeners, 32% use Internet radio services on a weekly basis, logging an average of 5.8 hrs per week per user.”
That is 49.7 minutes per day, during which time 10 ad-replacement spots and 99 (486 and 234) banners can be displayed to this listener.
