Mobile rich media ads saw an average engagement rate of 12.8% in Q2 2012, according to a September 2012 report from Celtra that analyzed 60 campaigns across 4 industry verticals. Among the ad formats observed, the most popular format was the expandable banners, at 67% share, with the remaining third split between interstitials (21%) and animated banners (12%).
According to comScore Device Essentials, mobile phones and tablets accounted for a combined 13.3 percent of total Internet page views in August 2012, nearly doubling their share of traffic in just one year. Mobile phones drove 9 percent of page views during the month, while tablets accounted for nearly half of that at 4.3 percent share of page views.
Advertising revenues, which already make up the bulk of US mobile music revenues, will gain an even greater share in the coming years, eMarketer forecasts, and by 2016 will account for more than 86% of all such revenues.
Don't forget to contact us if you don't already have your own mobile streaming apps for iPhone and Android. As the increase in smartphone usage continues, you want to make sure you're not just keeping up, but ahead of the game... constantly promote your apps and create your own 'mobile brand.'
Along with the apps, make sure you're running ads, part of our Ad Delivery Network. Earning additional revenue has never been easier...so all you have to do is promote!
