Arbitron’s latest report, “Hispanic Radio Today 2009: How America Listens to Radio,” provides valuable insight on the evolving relationship between radio and its diverse Hispanic listener base. Here are some key excerpts: Radio’s Reach Among Hispanics Remains Overwhelmingly Strong… Even with numerous media alternatives through which consumers can entertain and inform themselves, radio’s overall reach…
Read more
Evolving Relationship: Radio & Hispanic Listener Base
