Here's Where Massive Smartphone Growth Will Come From U.S. smartphone penetration has reached over 50%: Nielsen reported that two-thirds of handsets sold in Q2 2012 were smartphones and that the market is now 55% penetrated. 78% of the primary smartphone market, U.S. adults between 18-54, already have smartphones. Asia-Pacific Poised to Dominate World Ad Market…
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Ad Support Is the Future for Mobile Music
Mobile Rich Media Ads Saw Double-Digit Engagement in Q2 Mobile rich media ads saw an average engagement rate of 12.8% in Q2 2012, according to a September 2012 report from Celtra that analyzed 60 campaigns across 4 industry verticals. Among the ad formats observed, the most popular format was the expandable banners, at 67% share,…
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Trending Radio Streaming News
Global Internet Traffic Expected to Quadruple by 2015 By that time, nearly 3 billion people will be using the Internet - more than 40% of the world's projected population. On average, there will be more than two Internet connections for each person on Earth, driven by the proliferation of web-enabled mobile devices. Elections, Olympics, Digital…
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Make Sure You’re on the Ad Delivery Network
Are you displaying ads from our Ad Delivery Network across your desktop player and mobile apps? If not, you should! We manage everything for you - all you have to do is log into your control panel, go to the advertising section, and choose to turn your inventory over to Securenet Systems. Ads from major…
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Latest Radio Streaming Blog Bits for the Week
Young Adults and Teens Lead Growth Among Smartphone Owners Young adults are leading the growth in smartphone ownership in the U.S., with 74 percent of 25-34 year olds now owning smartphones, up from 59 percent in July 2011. Interestingly, teenagers between 13 and 17 years old demonstrated the most dramatic increases in smartphone adoption, with…
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This Week’s Mobile BlogBits
Mobile Devices Go On Vacation, Too! Do your listeners know that you have free mobile streaming apps? They should. According to eMarketer, 78.8% of people take their devices/tablets with them all the time when they go on vacation. Even when your listeners are away from home, let them know they can still listen to their…
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Desktop and Mobile Streaming News Updates
Android and iOS continue to carve up the world, another record quarter for smartphones. According to IDC's latest figures, Android and iOS now account for 85 percent of the 152 million smartphones shipped in Q2 2012. Google's OS powered 68.1 percent of all smartphones sold -- with Samsung making the hardware behind for just under…
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We’ve Got Answers to Your Most Common Questions
Radio streaming can sometimes be confusing...but with us, it's not. We provide you with the tools you need to sign up, get setup, and run smoothly! Have you browsed our new, updated FAQ section? We're constantly updating it to make sure all of your questions can be found. All questions are separated by topics and…
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Show Your Listeners the Last Songs Played
A great way to get your listeners onto your website is to provide them with access to the last songs played. Our Song Wizard widget can be easily embedded onto your website. It's simple to use and easy to integrate, and best of all, it's available to ALL of Securenet Systems streaming accounts. Our…
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Promoting Your Mobile Apps Means More Ad Revenue for You
Devices are a big part of our daily lives; the accessibility of anything at your fingertips is astounding, and mobile devices are making the world go round. A study done by the World Bank found that an estimated three-quarters of the world's population have access to a mobile device, and the number of mobile phone…
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Streaming Goes Global & Microsoft to Have Retail Stores
Streaming Goes Global: 32% of consumers across the globe are now using streaming services. The leading markets for streaming penetration, according to studies, are Norway, Spain, Sweden, and France. >>> Click here to read the full article. Microsoft to Have 44 Retail Stores by Next June: By the end of its fiscal 2013, which is…
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Latest Growth in Global Ad Spends For Q1 2012
More good news for advertisers....and publishers like you that are running ads..... Worldwide advertising spend rose 3.1% year-over-year in Q1 to reach $128 billion USD, per new figures released in June 2012 by Nielsen. Ad spend gains were minimal in January, but picked up steam in the following months, with spending in March 4.5% higher…
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Growth of Online Ads
(click the image to enlarge) Rapid growth in social media and online video advertising is driving increases in the global display advertising market, which is forecast to rise by 20% annually from 2011 through 2014, according to a June 2012 forecast from ZenithOptimedia. The forecast calls for display advertising to account for 40% of…
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The Week in Streaming News
Check out the latest internet growth trends in general from Kleiner, Perkins, Caufield and Byers. Click here to download the latest report showing rapid adoption of mobile still in early stages ....and a whole lot of great information on how nearly everything is being "re-imagined" by the internet. You, out there in radio land, are…
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Ride The Wave of Advertising Revenue
Earn additional revenue from US and international desktop and mobile listeners with video pre-rolls, video replacement spots and rich media banner ads via our radio streaming players. Our Ad Delivery Network provides ads to listeners worldwide. If you have read any of our recent blog and news articles, then you know that mobile and desktop…
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Get Upgraded to the Latest iPhone and Android Apps
Do you have your own custom iPhone and Android apps for your station? If not, please contact your account representative immediately to get yours for free. It's super easy; all you need to do is fill out a simple worksheet, which your account rep will send you. You should be taking advantage of the tremendous…
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The Latest Growth News for Mobile and Desktop Radio
In-car listening is growing at a fast pace! The latest news from The Infinite Dial 2012 by Arbitron/Edison Research shows that the number of listeners who use their cell phone to listen online while in their cars has increased by over 50% from last year. Over 17% of radio listeners now use their smartphone to…
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The Continued Growth of Geotargeted Display Advertising
By 2013, geotargeted display ad revenue is forecast to reach $1.9 billion, up from $879 million spent on banners in 2008-a compound annual growth rate (CAGR) of 16%-according to BIA/Kelsey in a recent report. Localized ads, comprised primarily from numbers from the SMB market, will see the highest growth with a CAGR of 66%. Securenet's…
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Some Great Radio Streaming Features
Check out these widely-used features! Have you checked out the Stream Notifications feature? This feature allows you to receive notifications when your stream and/or DCS goes down and comes back up, to aid you in troubleshooting potential issues. It's widely used by many station owners and managers and it's located at the top-right section of…
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Report from the 2012 NAB Show in Las Vegas
We took a team for a week off from our busy schedule here at streaming headquarters worldwide to visit the NAB (National Association of Broadcasters) show in Las Vegas last week. The show was quite impressive indeed, taking up all available space at the Las Vegas Convention Center. Although the majority of floor space is…
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